What: The consulting contract automatically expires every 6 months (or any frequency you prefer) and asks both parties to sign an extension each time. Sterling Road invests in B2B pre-launch startups based in North America. Complete process here: sterlingroad.com/process. There will be a day when your start-up will need an expert perspective that doesn`t exist within its core team. Whether it`s a regulatory hurdle, a technical issue, a branch link, a key arrangement or an insider`s scoop, a well-structured advisory board helps your start-up break down barriers and take the next step. But like any important decision made by a founding team, be careful with possible pitfalls. The entrepreneurs and VCs we spoke to give you advice on how to create an advisory board that really works for you. — Jake Some startups may want to recruit consultants to face different challenges. For example, an electric scooter company trying to break up in a new city may need an expert who knows how to navigate through regulatory roadblocks in its target market. Or a medical device manufacturer could benefit from a consultant who has links to leading academic institutions and government regulators.
One of the most important elements of any advisory agreement – and the other that will have an impact on the future of your business – is the compensation component. This can be difficult because you essentially attribute part of your startup to a consultant who has yet to prove its worth. “You can`t always tell who has enough time and won`t be a flake and will work for the company in exchange for the potential equity they will receive,” Szymanski says. Creating an active startup committee can help start-up creators fill the know-how and lack of experience, but as Schmorak has learned, there are pitfalls to avoid. The key to each consulting relationship is to find the right fit. You`ll know in a few months if it`s going to be fertile. It is also not uncommon for consultants to apply for future financing cycles with their own money and invest directly in the company. Consultants get a unique look at a company`s high-level operations and if they like what they see and have resources, they can buy. Sometimes consultants even become key employees in the company. A schedule for consultants, like you and your staff, is crucial. These agreements often have a biennial plan that is monthly without a pitfall.
Here`s a density plot of NSO and RSA consultants agreements for companies on Carta in 2019, which have raised less than $2 million. Axis X represents the fully diluted percentage of a business. The lines have been standardized, so that it appears that option agreements have been established in the areas described above, but they are not common.